We help dentists turn their websites into powerful revenue-generation tools for growing their practice.
Most dental websites look nice, but they don't actually bring in new patients. That's where we're different.
We rebuild dental websites from the ground up with one goal: to consistently bring in high-quality patient leads using technology, search, and digital and AI-powered marketing.
The Problem We Solve
If you're like most dental practices, your website:
- Isn't ranking on Google for high-value procedures
- Brings in minimal new patients
- Feels outdated or generic
- Doesn't reflect the quality of care you actually provide
What Makes Us Different
We don't just "design websites." We build growth systems specifically for dental practices.
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Targeting high-intent procedures (implants, Invisalign, etc.)
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Optimized site architecture for local SEO dominance
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Site and content structure engineered for AI visibility
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Built to compete, and win, in your market.
Meet our expert team.
Our dedicated professionals bring decades of combined experience in dental marketing, technology, and strategy.
Ryan Gross
Founder/CEO
Mary Lafferty
Co-Owner/Chief Strategy & Technology Officer
Kristin Carroll
Chief Human Resources & Financial Officer
History of Grapevine®
Grapevine was founded on a belief that was ahead of its time: Business growth should be driven by data, not assumptions. Long before “data-driven marketing” became common language, our team was helping businesses make smarter decisions through analytics, performance insights, and measurable growth strategies. We challenged outdated marketing models and focused instead on what really mattered—results, revenue, and long-term business growth.
Over the years, that perspective naturally evolved our business, and essentially who we are, from CMOShare to Grapevine. We saw that the future of growth wouldn’t be defined by marketing alone. It would be shaped by technology, AI, automation, customer intelligence, and the ability to connect every part of the business into a smarter revenue ecosystem.
Today, Grapevine helps companies harness the power of AI, automation, analytics, and modern marketing to build scalable systems that drive measurable business outcomes. We help practices modernize how they attract customers, increase efficiency, improve performance, and generate scalable revenue.
Guided by industry-leading advisors.
Our advisory board consists of some of the most successful and innovative minds in the dental industry, providing us with invaluable insights and guidance.
Dr. Addison Killeen
OWNER, CAPITAL DENTAL / COFOUNDER, DENTAL SUCCESS NETWORK
Addison Killeen, DDS, is a practicing dentist, entrepreneur, author, speaker, and coach. He founded and scaled multiple dental practices in Lincoln, Nebraska, and now leads Capital Dental while helping dentists nationwide improve growth, operations, team performance, leadership development, and long-term profitability.
Dr. Bill Keith
Owner, keith + associates dentistry / PRESIDENT, DENTAL SUCCESS PARTNERS
Bill Keith, DDS, is a practicing dentist, entrepreneur, and multi-practice owner. As president of Dental Success Partners, he leads strategic growth initiatives, focusing on KPI optimization, marketing performance, and revenue cycle management while supporting affiliated practices in achieving operational excellence and long-term success.
Steve Markowitz
FOUNDER & CEO, MFD DENTAL MANAGEMENT
Dr. Stephen Markowitz, DDS, is a third-generation dentist, entrepreneur, and practice leader. As founder and CEO of MFD Dental Management, he leads a growing network of 7 practices, 21 dentists, and nearly 140 team members, with a focus on developing teams, enhancing patient care, and driving innovative growth.
Dr. Mark Costes
FOUNDER, DENTAL SUCCESS INSTITUTE / CEO, DENTAL SUCCESS NETWORK
Mark Costes, DDS, is a practicing dentist, entrepreneur, author, and speaker. He has started or acquired 16 dental practices and now focuses on coaching and leadership as the founder of the Dental Success Institute and CEO of the Dental Success Network, supporting dentists in achieving clinical and business excellence.
Dr. Collin Myrick
FOUNDER & CEO, WALTON DENTAL GROUP
Collin Myrick, DDS, is a practicing dentist at DeFuniak Springs Family Dental and Hammock Bay Dental, an entrepreneur, and a community-focused leader. A Walton County native, he earned his degree from Auburn University and his DDS from the University of Texas School of Dentistry. He leads multiple practices while delivering comprehensive, patient-centered care built on trust, comfort, and lasting relationships.
Jaafar Ali
OWNER, DENTAL CARE EAST HANOVER
Dr. Jaafar Ali, DDS, is a practicing dentist and dedicated practice owner focused on delivering high-quality, patient-centered care. As the owner of Dental Care East Hanover, he provides comprehensive dental services with an emphasis on comfort, advanced technology, and building lasting relationships with patients in his community.
Dr. Summer Kassmel
CEO, Castle Peak Dental & Avon Dental / Owner, Vail Valley Dental Assisting School, DA Schools Delivered, & Dental Career Academy
Summer Kassmel, DDS, is a seasoned dentist, entrepreneur, and mentor with over two decades of experience in the dental industry. As the CEO and owner of multiple multi-doctor practices in Colorado, she has built a reputation as a leader in practice growth and systemization, helping doctors improve efficiency, profitability, and team culture while building fulfilling, sustainable careers in dentistry.
Laura Nelson
VP, Mango AI, Training & Development / Owner, Front Office Rocks
Laura Nelson is the VP of AI, Training, and Development at Mango Voice, a sought-after speaker, and a dental industry expert. She’s the founder of Front Office Rocks, cofounder of Sober Life Rocks, and author of four books—including her latest, Brush Up on AI, a hands-on guide to using artificial intelligence in real dental practice settings. Laura’s work helps teams grow, communicate better, and confidently lead with technology and heart.
Google Partner
The Google Partner badge signifies our expertise in digital advertising and helps us stand out in the industry.
We have access to the latest insights and trends, promotional offers to give new clients ad credits toward their campaigns, and advanced product training for the latest Google Ads expertise.
Exclusive Practice Growth Partner
We are proud to be the exclusive practice growth partner of Henry Schein®, achieving revenue generation through the lens of technology, AI, and marketing for all Henry Schein practices.
Learn MoreReady to grow your practice with data-driven marketing?
Join 300+ dentists who trust Grapevine to power their marketing strategy and grow their practice.